At Victoria Pinkerton, we're committed to protecting your personal data. This policy explains how we collect, use and store your information when you visit our website or use our services.

Last updated: May 2025

What We Collect

Depending on your interaction with us - whether buying, selling, renting or letting - we may collect the following personal data:

Identity & Contact Details
Name, marital status, date of birth, address, phone number, email, nationality, and ID verification.

Property & Financial Details
Ownership information, references, bank details, credit checks, transaction history, and immigration status if relevant.

Technical & Usage Data
IP address, browser info, location, how you use our website, and how you arrived on it.

Marketing Preferences
Your choices regarding how we communicate with you.

Call Recordings
We may record conversations with our team for quality, training and monitoring purposes.

We also collect Aggregated Data
(e.g., how often a page is visited) which does not identify individuals unless linked with personal data.

How We Collect It

We collect data in the following ways:

Directly from You

When you fill in forms, call us, visit our offices, email, or interact with us on social media.

Through Third Parties

We may receive data from:
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Payment service providers
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Property platforms (e.g., Property Pal, Property News)
-
Social media (e.g., Facebook, Instagram)
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Public sources (e.g., Companies House, Electoral Register)
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Credit reference agencies

How We Use Your Data

We use your personal data to:

Deliver our services to you
-
Manage payments and transactions
-
Communicate effectively and respond to enquiries
-
Send relevant updates and marketing (if you've opted in)
-
Meet legal and regulatory obligations

We'll only use your data for the purpose it was collected. If we ever need to use it for another reason, we'll let you know - unless the law requires otherwise.

Purpose / Activity Type of data Lawful basis for processing including basis of legitimate interest
To contact you Identity
Contact
Financial
Transaction
Marketing and Communications
Performance of a contract with you

Necessary for our legitimate interests (for running our business, to recover debts due to us, to keep our records updated and to study how customers use our products/services)
To carry out our obligations arising from any contracts entered into between you and us and to provide with you the information, products and services you request from us Identity
Contact
Financial
Transaction
Marketing and Communications
Performance of a contract with you

Necessary for our legitimate interests (for running our business and to recover debts due to us)
To provide you with information about other goods and services that we offer which we feel may interest you Identity
Contact
Technical
Usage
Necessary for our legitimate interests (to develop our products/services and grow our business)
To permit selected third parties:
  • to provide you with information about goods or services which we feel may interest you
  • to assist us in the improvement and optimisation of advertising, marketing material and content, our services and the website
Identity
Contact
Technical
Usage
Consent (in relation to SMS and email marketing communications)

Necessary for our legitimate interests (to develop our service offering)
To assist us in the improvement and optimisation of advertising, marketing material and content, our services and the website Identity
Contact
Financial
Transaction
Marketing and Communications
Call Recordings
Necessary for our legitimate interests (to develop our products/services and grow our business and provision of administration and IT services, for training and monitoring of our customer service standards and to help resolve disputes
To notify you about changes to our service Identity
Contact
Performance of a contract with you

Necessary to comply with our legal obligations

Necessary for our legitimate interests (to keep our records updated)
To ensure that content from our website is presented in the most effective manner for you and your computer Identity
Contact
Financial
Transaction
Necessary for our legitimate interests (to develop our products/services and grow our business and provision of administration and IT services)
To verify your identity Identity
Contact
Financial
Transaction
Necessary to comply with our legal obligations

Necessary for our legitimate interests (for running our business and to prevent fraud and money laundering)
As part of our efforts to keep our site safe and secure and to prevent or detect fraud Identity
Contact
Financial
Transaction
Necessary to comply with our legal obligations

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To provide customer support Identity
Contact
Performance of a contract with you
To facilitate and to enable you to partake in a property viewing, open house event or visits to property marketing suites Identity
Contact
Performance of a contract with you

Necessary for our legitimate interests (for running our business and to develop and grow our business)
To comply with the requirements imposed by law or any court order Identity
Contact
Technical
Usage
Necessary to comply with our legal obligations
Where you have viewed through us, we may disclose your name to a landlord or vendor and/ or another estate agent where we have been dis-instructed, in order to avoid a potential commission dispute Your name Necessary for our legitimate interests (to protect our entitlement to a commission and to avoid commission disputes wherever possible)
We may disclose tenant references and any forwarding address to a landlord Identity
Contact
Necessary for our legitimate interests (to help protect our landlord customers' legal rights)

Marketing

You have the right to withdraw your consent for us to use your personal data for marketing purposes at any time. You also have the right to withdraw permission for us to pass your information to third parties for marketing purposes. If you withdraw your consent, we will cease to market goods and services to you.

You can ask us to stop sending you marketing messages at any time by:

Logging into your Victoria Pinkerton account (if you have one) and adjusting your marketing preferences;
-
Following the opt-out links on any marketing message sent to you; or
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Contacting us by emailing
marketing@victoriapinkerton.co.uk
or calling 028 91 479393.

When you withdraw your consent to receiving marketing messages, we will continue to process your personal data as necessary to fulfil our contract with you, and to meet our legal, accountancy and regulatory obligations.

If you no longer wish to be contacted by third parties for marketing purposes, please follow the instructions in their marketing communications or refer to their privacy policies for details on how to unsubscribe.

Third-Party Marketing

We will always obtain your express opt-in consent before sharing your personal data with any company outside Victoria Pinkerton for marketing purposes.

Cookies

The Victoria Pinkerton website and associated applications may collect data automatically about how you use our services. This helps us improve site functionality and tailor our advertising and targeting.

We use Google Analytics, a service provided by Google, to gather web usage data. The cookies on our website do not track or store personal identifiers such as your name or email address, but may collect information about your device and browsing habits. This includes anonymous metrics related to feature use, crashes, and system performance.

Some devices may detect your approximate location (e.g., via latitude and longitude). If a feature requires this, Victoria Pinkertons will seek your permission before accessing location data. You can disable location services via your browser or app settings.

Please see our separate Cookie Policy for more detailed information.

Disclosures Of Your Personal Data

We may share your personal data with the following parties for the purposes outlined in the "How we use your personal data" section. All third parties are contractually bound to protect your data and may only use it for the purposes we specify.

CATEGORY EXPLANATION
Related Third Parties First Complete Limited T/A Embrace Financial Services Limited; NI Legal; Armstrong Solicitors; Foster & Sons Removal Company (all where you have provided consent).
External Third Parties Service providers based in the UK who provide IT and administration services, AML checks, tenancy deposit handling, customer feedback services, and contract delivery support. Property developers, either as processors or independent controllers, for site visits and appointments. Advertising networks and social media platforms for delivering relevant advertising. Professional advisers such as lawyers, bankers, insurers, and auditors. HMRC, regulators and similar authorities for legal compliance. Homelet (tenant referencing) where appropriate, and with your consent. Utility companies, local authorities and credit providers, for tenancy-related purposes. HM Land Registry for landlord or vendor property verification.
Other Third Parties In the event of a business sale, merger or acquisition, we may share your data with prospective or actual new owners, who will continue to use your data in line with this privacy notice.

Data Security

We are committed to safeguarding your personal data through both technical and organisational measures. Access is restricted to authorised individuals and third parties under a duty of confidentiality. In the event of a data breach, we will notify the Information Commissioner's Office if legally required, and where the breach poses a high risk to you, we may also contact you directly.

International Transfers

Your personal data will not be transferred outside the European Economic Area unless adequate protections are in place, such as contracts approved by the European Commission that ensure equivalent levels of data protection.

Data Retention

We retain your personal data while providing you with services, and for at least six years thereafter, to comply with legal, regulatory and accountancy obligations. If there is a legitimate need to retain data longer, we will assess the risks and only retain what is necessary. In some cases, we may anonymise your data for ongoing use that no longer identifies you.

Your Legal Rights

You have rights under data protection law, including the right to:

Request access to your personal data;
-
Understand the purpose for which it is processed;
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Know the categories of data we hold;
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Know who we disclose your data to;
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Know how long we retain it;
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Object to your data being used, including for marketing;
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Rectify inaccurate or incomplete data;
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Request erasure of your data (under certain conditions);

Object to automated decision-making;

Request that data be transferred to another party in a machine-readable format.

You can exercise your rights by:

Contacting any Victoria Pinkerton team member;
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Adjusting settings in your Victoria Pinkerton account (if applicable);
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Emailing compliance@victoriapinkerton.co.uk

Please note that even if you opt out of marketing, we may still contact you about services you've requested or changes to our terms.

In some circumstances, we may be unable to fulfil your request if it conflicts with legal obligations or other valid reasons. We aim to respond within one month, though complex or multiple requests may take longer. You will not be charged for most requests, but we may apply a fee or refuse a request that is unfounded, repetitive or excessive.

How To Contact Us

We are registered with the Information Commissioner's Office as a data controller. If you have questions or concerns about your personal data, please contact our Data Protection Officer at:

Email: compliance@victoriapinkerton.co.uk
Post: Data Protection Officer, Victoria Pinkerton, 125 Main Street, Bangor, Co. Down, BT20 4AE

You have the right to raise a concern with the Information Commissioner's Office, though we ask that you contact us first to give us a chance to resolve the issue.

Anti-Money Laundering

Victoria Pinkerton operates in full compliance with the UK's Anti-Money Laundering legislation. We are aware that the property sector is vulnerable to abuse by those seeking to conceal the proceeds of crime.

We adhere strictly to:

The Proceeds of Crime Act 2002 (POCA)
Criminal Finances Act 2017
Economic Crime and Corporate Transparency Act 2023
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The Money Laundering Regulations 2017
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The Bribery Act 2010
Global Anti-corruption Sanctions Regulations 2021

The Terrorism Act 2000 (TACT 2000)
National Security Act 2023

We collect and retain identity verification documentation for all customers - including sellers, buyers, landlords and tenants - for a minimum of six years. This may include proof of ID, property ownership, and funding source. If we cannot verify your identity, we may be unable to proceed with our services.

Customers will be subject to electronic identity checks, which may include a credit search.

For a list of acceptable ID documents, please click here.

We are supervised by HM Revenue & Customs under the Money Laundering Regulations 2017. For more information,
email: compliance@victoriapinkerton.co.uk

Indemnity

You accept responsibility for how you use this website and any results you obtain. All implied warranties, terms or conditions are excluded to the maximum extent permitted by law.

Except in cases of death or personal injury arising from negligence or fraud, neither Victoria Pinkerton nor our website contributors shall be liable for any loss or damage (direct, indirect or consequential) from your use of this website.

While we strive to maintain high standards and continuity of service, we accept no ongoing obligation to operate this website or any part of it.

If any term of these conditions is deemed unenforceable, the remaining terms shall remain in full force and effect. These terms and your use of the website are governed by Northern Irish law.

Your statutory rights as a consumer are unaffected.

Victoria Pinkerton is a trading name of Pinkertons (NI) Limited and is registered in Northern Ireland under company number NI615501.

Registered Office:
125 Main Street, Bangor, Co. Down, BT20 4AE.

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